Company
Prorace was born in the first year of the new millenium.
It's parent is Feryn New International, the leading distributor of cycling products in Belgium and The Netherlands. Feryn's portfolio includes top brands such as Assos, Giordana, Veloflex and many others. The company continues to market these products, but has created the Prorace brand to reach a different part of the market.
We recognized that next to the top brands, there is demand in the market for quality products at affordable prices. The ProRace brandname stands for a complete range of products. Frames, clothes, accessories, you name it. We made the Prorace products suited for mass-marketing, without compromising on the quality.
Prorace is a customer-centric brand. We try to anticipate customer demand as soon as possible. Our contacts with the top brands in the industry allow us to spot new technological trends at a very early stage. Due to our small size, we have the agility to react quickly to new market trends. Our time-to-market is legendary short.
All Prorace products are designed with the help of the experts. They are produced by well-known suppliers, who often work for the big names in the cycling industry. Their know-how ensures that we are on the cutting edge of technology. The Prorace products feature all the new materials required by the markets.
At Prorace, customer satisfaction is our ultimate goal. Our service, quality and speed of delivery are unrivalled in the industry.